Our Team

Adam is a seasoned senior executive with experience in senior commercial and operational roles within leading international and hospitality brands including AirAsia, Virgin Australia, Qantas Group and Wyndham Hotel Group.

Specialising in transformation, customer experience and operational excellence Adam has led significant transformation programs and been rewarded with multiple international awards including Customer Experience Personality of the year 2019 (CX Asia Awards) and Service Hero of the year 2017 (Customer Service Institute of Australia Awards).

Adam is a fellow of the Customer Service Institute of Australia, hold a Masters of Aviation Management, Diploma of Aviation and is an experienced Commercial Pilot and Flight Instructor. He is also a frequent conference/event speaker, board member/advisor, workplace diversity advocate and involved in mentor programs for up and coming leaders. 


Edwin has over 17 years’ experience in the aviation industry across Australia and Singapore in a variety of general management, customer service, commercial and operations roles. 

He has a keen focus on operational excellence and process optimization, having successfully established and managed hub catering operations for the Jetstar Group in Singapore and Japan, in addition to managing stations across Thailand, Indonesia, Vietnam and China. All the while leveraging on his strong cross-cultural competencies to support both airline and supply partners in achieving their performance targets. 

Edwin is also an experienced tertiary educator, having delivered modules on Airport Planning and Project Management at Bachelor’s degree level for RMIT University, as well as lecturing at Diploma level. He continues to lecture on an adjunct basis and is a keen advocate of Customer Service as a tool for business excellence. 


Bayley has corporate Senior Leadership role experience in both the Airline and Hospitality industry. Specialising in Customer experience strategy and transformation, she follows the agile methodology with a vast background in design and delivery of customer based initiatives. 

Winner of multiple awards including runner up, Best use of CX Technology (Customer Experience Asia Excellence awards 2019) and Customer Service Team of the Year 2017 (Customer Service Institute of Australia Awards).

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